Branding/ Packaging Design
Branding/ Packaging Design
Branding and package design are my passions because they allow me to shape the entire visual identity of a product. I enjoy creating cohesive brand narratives that resonate with consumers and designing packaging that not only catches the eye but also communicates the essence of the brand.
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The founder of The Noble Beardsmen was looking for a variety of branded products to use as they developed their company. I created a branding guide that included brand positioning, logo generation and usage, color palette, guidelines, and a complete suite of print products from business cards to product tags.
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The concept design for The Noble Beardsmen begins with the founder wanting a clean modern logo that showcase masculinity and nobility. From the choice of using the Fleur De Lis to the cicular shape of the logo representing a sense of community that empowers unity in self care.
Marketing
The rich, elegant typography, and colors are consistently applied across all items to ensure brand recognition and appeal. By crafting compelling narratives and visually engaging content, I aimed to capture the essence of refined masculinity and elevate the perception of Gentleman's Elixir in the marketplace.
In developing marketing materials for The Noble Beardsmen beard oil, I focused on creating a cohesive and sophisticated visual language that resonates with their target audience. Each marketing materials, reflects the brand's core values of quality, tradition, and natural elegance.
